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‘2016년 부산 창업가의 날’행사 24일 벡스코서 개최

  • ‘2016년 부산 창업가의 날’행사 24일 벡스코서 개최
  • 창업기업 대표 및 청년창업가, 대학생 등 250여명 참가
    실리콘밸리 글로벌 창업전문가 특강, 모의투자대회 등 진향
    창업기업제품 전시회, ‘창업지원 전문가 토론회’도 열려

부산시는 24일 벡스코 컨벤션홀에서 창업기업 대표 및 (예비)청년창업가, 대학생, 유관기관 관계자 등 250여명이 참석하는 ‘2016년 부산 창업가의 날’ 행사를 개최한다고 밝혔다.

이번 행사는 부산광역시가 주최하고 부산경제진흥원과 LINC사업단 협의회가 주관한다.

주요 행사는 실리콘밸리 글로벌 창업전문가 특강, 대학생 창업동아리 아이디어배틀 및 모의투자대회, 우수창업가 표창, 창업 활성화 방안을 위한 ‘창업지원 전문가 토론회’ 및 창업기업제품 전시회 등이 개최된다.

이날 행사에는 서병수 부산광역시장, 조성제 부산상공회의소 회장, 김병추 (재)부산경제진흥원장, 진성한 중진공 부산지역본부장, 윤재홍 부산·울산 창업보육센터 협의회장, 신동석 부산권 LINC사업 협의회장, 정운기 부산청년CEO협회장 등이 참석한다.

사전행사로 열리는 글로벌 창업특강은 창업비즈니스 스쿨과 연계하여 미국 실리콘밸리의 한국계 창업기업 성공 엑셀러레이터인 Claire Chang(igniteXL 대표)와 창업기업 VC 전문가인 Stephen Jeong(골든게이트 대학 부교수)의『미국 실리콘벨리의 도전 정신 및 글로벌 리더쉽』강연으로 진행된다.

또한, 고영하 한국엔젤투자협회 회장의 창업기업 투자유치 전략 특강과 대학생 우수 창업동아리 5개팀의 ‘창업 아이디어베틀 발표 & 모의투자대회’가 이어진다.

부대행사로는 창업기업 제품 홍보 및 시제품 테스트베드 참가업체 제품 체험부스(20여개) 가 운영될 예정이다.

부산시 관계자는 “2016년 부산창업가의 날을 개최함으로 부산 창업 기업가의 교류를 통한 창업정보 공유 및 창업지원 네트워크 구축으로 창업활성화를 도모하고 아시아 제1의 창업도시 부산을 구현하여 창업생태계 조성에 기여할 것”이라고 말했다.

Source:http://daily.hankooki.com/lpage/society/201611/dh20161123100119137890.htm

데일리한국 김광현기자

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부산창조경제혁신센터, 지난 1년간 성과 공개

부산창조경제혁신센터(센터장 조홍근)는 부산시, 부산경제진흥원과 협업했던 창업기업 글로벌 진출 지원사업의 성과를 발표했다.

‘창업기업 글로벌 진출 지원사업’은 유망기술 및 아이디어를 보유하고 있는 스타트업들을 선발해 국내외 전문 컨설팅 프로그램을 통해 글로벌 역량을 강화하고, 해외 데모데이를 개최해 해외 사업개발, 투자유치를 촉진해 글로벌 진출을 지원하는 프로그램이다.

이들은 그동안 부산·울산·경남지역 예비창업자, 스타트업, 벤처기업 모집해 최종 5개팀을 선발했다. 선발된 팀은 3개월 동안 국내 사전교육을 4주간 받은 이후, 미국 실리콘밸리 현지 액셀러레이팅 프로그램에 참여해 8주간 멘토링, 현지시장조사, 네트워킹 등을 통해 비즈니스 모델을 강화하고 글로벌 시장에서 제품 및 서비스 방향성, 경쟁력을 높이는 방향에 대해 배웠다.  그리고 현지시간으로 지난 9월 29일, 레드우드시티에 위치한 GSVlabs에서 ‘IgniteXL Batch3 Demoday’를 개최했다.

이날 데모데이 첫 번째 순서로 강다운 커피밋츠베이글 대표의 토크 콘서트 형식 파이어사이드 챗이 진행됐다. 다음으로 실리콘밸리의 벤처캐피털인 AMV(Asset Management Ventures), 알토스벤처스, 드레이퍼아테나, 투모로우벤처스 관계자가 참석한 가운데 VC 패널 토론이 이어졌다. 마지막엔 5개팀의 피칭이 차례로 진행됐다. 피칭 후에는 참석자간 네트워킹 시간을 가졌다.

창업기업 글로벌 진출 지원사업에 최종 선정된 5개팀 중 시간관리 리마인더 앱을 개발한 ‘페이보리’는 지난 9월 10일부터 11일까지 현지 액셀러레이팅 프로그램 기간 동안 샌프란시스코에서 개최된 ‘테크크런치 디스럽트 해커톤(TechCrunch Disrupt Hackathon 2016)’에 참가해 Esri Sponser 부문 1등을 수상하는 성과를 거두기도 했다.

그 밖에 개인 맞춤형 음식 추천 공유 앱 개발사 ‘Flamingo’, 척추 인지치료 웨어러블 기기 ‘BonBre Tech’, 데이터베이스 자동생성관리서비스 ‘Summoners Entertainment’, 자전거용 스마트 도킹장치 SpiderX를 개발한 ‘Designed Design’ 총 4개팀이 국내외 역량강화 프로그램에 참가해 비즈니스모델을 강화하고 현지 파트너십을 구축해 시장 진출을 위한 실무적인 협의를 진행 중이다.

조홍근 센터장은 “우리 센터는 스타기업 발굴과 글로벌 진출에 많은 노력을 기울이고 있다. 이번 프로그램을 통해 부산경남지역의 우수한 스타트업들이 해외로 뻗어나갈 수 있는 좋은 기회가 되길 기대한다”고 말했다.

Source : http://platum.kr/archives/67411

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The Great Equity Drought in Korea

After nearly 2 years of working in the startup community in Seoul, I’ve noticed a particularly perplexing trend.

Full time Startup employees rarely receive equity.

I’ve met with numerous startups through my role as Startup Grind Seoul Director, Sparklabs Mentor, 500 Startup’s Korea Fund Advisor, and as a full time employee of one of Korea’s fastest growing startups, Baedal Minjok.

Through this distinct lens I’ve had the privilege of speaking and working with countless entrepreneurs building the future of Korea.

Destined for great exits; I have no doubt that in 3–5 years the dreams of these pioneers will come true with some type of financial reward.

Yet, it seems when the golden day arrives, those that will benefit the most will be a handful at the top, and the legs that carried the company across the finish line will be left with absolutely nothing.

What should be a spectacular fireworks show shared and enjoyed by a community bonded by countless hours on the path to exit, will regrettably amount to an anemic sparkler enjoyed by a select few.

That’s not the beginning of a ‘Creative Economy’; it’s the resurgence of a ‘Chaebol Economy’; a select few holding the keys earned by many others.

Our startup movement has the opportunity to change the manner in which Korean businesses are built, and it begins with distributing equity to the true heart of every company; it’s employees.

“Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.” — Vince Lombardi

Scalable Economy

Startups must scale for growth and longevity.

So to, does Korea’s Startup Ecosystem.

What good is an economy that only lasts a few years.. But how does an economy scale? How can Korea ensure it’s startup movement isn’t just a temporary policy?

It needs to be a thriving engine driving wealth into the middle class, and in order for Korea to develop a healthier more prosperous middle class it will need to do one fundamental thing: Reward those who have built it.

Equity Draws Talent

Recruiting and maintaining talent is at the core of what drives successful economies/businesses, yet the practice of not issuing out equity to full time startup employees in Korea will leave many wondering why they sacrificed so much for so little.

While financial gain is not the sole factor for why many in Korea join a startup, it certainly is a major factor.

And when the day does arrive for a company to IPO or exit, Korea will be left with a small handful of equity holding ambassadors, rather than a few thousand advocates of a startup movement meant to change the economic and cultural tides of Korea.

These advocates for Korea’s startup movement will play a critical role in recruiting more to join, but when the majority of startup employees are left empty-handed after devoting their lives to a common exit, what compelling argument do they have to pull more in?


Lets not kid ourselves. There is a wealth of talent in Korea, and while many are in startups, the majority of them watch from the Chaebol sidelines.

Yearning to see the outcome of this wave. Silently observing what the other side looks like..

Held back by a status quo curtain; they watch.

Not only do we as a startup movement need to pave the way for others to join. We have to highlight the Economic Benefits of joining a startup.

This is how we recruit talent into the Startup Ecosystem.

This is how we build a Scalable Economy; Movement.


In order to break the chains of hesitancy holding back the talent locked away in the Chaebol stables, we have to highlight the fiscal outcome of business success and the cultural acceptance of a non chaebol career.

What good is an IPO when it will leave the country and community in no better state than when it started.

A few newly minted millionaires won’t make a dent in moving this country forward. Nor will it develop jobs for the hundreds of thousands unemployed youth of Korea.

However, thousands of equity holding employees investing in the next economic boom is a startup worth sacrificing for.

When we fail to draw out the talent held within the chambers of Korea’s Chaebols we lock away future job creating companies, innovative products, and most importantly, the very economy Korea so desperately needs.

When we distribute equity, we distribute wealth, and that currency becomes the combustible fuel for a thriving, growing, scalable economy.

One where all benefit, not just a small few at the top.

The Bet

Korea made a $3 billion investment into a precious startup; it’s economy.

Like any venture bet though, success is a distant guarantee.

When the funds run dry, will Korea be left with a handful of empty government funded incubators and co working spaces, or will it ensure that it has integrated tools to evolve long term?

If Korea’s startup movement wants to avoid decay and ensure longevity it must develop the practice of distributing equity to full time employees.

The key to increasing the valuation of this $3 Billion investment is increasing the value of Korean households. We do this when we reward employees with equity in their own future.

Arming this class of pioneers with equity assures the next revolution of innovation can be funded by the initial wave of generational growth.

It’s On YOU

While the companies themselves and the leadership of those organizations have a duty to issue out shares, the responsibility is also on the employees.

So many startup employees in Korea simply don’t ask for equity.

You deserve a piece of the company you’re about to dedicate the majority of your time to.

Ask for what you know is rightfully yours.

You deserve it, and don’t ever let a company tell you you don’t.

If the company truly values you and the well being of it’s employees it will grant you equity.

Founders Responsibility

There’s no excuse for founders to hoard equity.

Your eventual success rests not solely on your leadership but on the time, effort, and minds dedicated to building your vision.

Trust me, your idea won’t IPO. Your company will. And your company is a lot more than just you.


Many Korean startup founders idolize Silicon Valley success, yet they fail to recognize the heart and culture of what drives that success.

It’s not in the code, fancy offices and free lunches.

It’s held within the cultural belief that all those on the ship see the economic rewards of their rowing.

Facebook issued out stock options to David Choe for painting a simple office mural, and Google paid a part time masseuse with stock options leaving them as millionaires.

Larry, Sergey, and Mark’s bank accounts don’t seem to be hurting for their gratitude to even their part time employees.


PayPal is a symbolic company in the valley.

While most know it as a money transferring service, it’s role in the development of an entrepreneurial ecosystem is unmatched.

What sprouted from the PayPal exit was a geyser of funding for the next generation of global companies.

Employees and founders of this prolific company went on to create YouTube, Tesla, LinkedIn, Yelp, Space X, etc. Otherwise known as jobs, jobs, jobs.

The common link among these PayPal employees: Equity.

When employees are granted stock options, investors fund not just an initial wave of growth but a successive line of future development leading to job creation, middle class wealth, and the foundations of a sustainable economy.

Korea wants to emulate the success of Silicon Valley?

Start investing in what’s always been the nation’s top product: It’s People.

To Our Korean Startup Founders: Step up and do what’s right. Reward your employees with what they deserve, a piece of their company.

The PayPal Mafia

As One

I fear that the economy we’re creating will last as long as the initial investment lasts.

We haven’t integrated the necessary functions within the organization, in this case, the economy, to give it legs past the initial flash of new startup campuses and government funded ‘venture capitalists.’

When our startup movement begins to crack the IPO and Exit ceiling, we’ll need to keep the force plowing ahead.

Yet, instead of a sustainable ecosystem of regenerating companies, we’ve ensured that when success does hit, Korea will simply have a few more KPOP stars in jeans.

How about aiming higher?

When success does hit, a fundamental shift in the Korean mindset that effort does indeed pay off; Hope.

Middle class families should be able to purchase homes, parents should be able to afford college tuitions, and the fear of living paycheck to paycheck should be a distant thought.

How about that for a ‘Creative Economy’ goal?


When we limit the success of many to a small few, we negate the very essence of community.

And Korea is stronger as a community. We always have been.

Wealth and prosperity, when awarded to a small few, stay within a small few. Korea Currently.

I’d love to see a proponent of the trickle-down effect advocate for it at the bottom of the ladder.

Waiting for rain to drink ain’t even easy for the Samsung Chairman..

If we are truly committed to the well being of our startup economy, Korea’s future, we must ensure that we develop the practice of distributing equity to those who work tirelessly to build it.

That has always been the creed of Korea; As one.

By Mike Kim

Source : https://medium.com/@mikekimsf/the-great-equity-drought-in-korea-3f06320b68f6#.qsld2maa4

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Proper Staffing is Key to Effective Global Expansion

Some time ago you needed to achieve success and size before venturing into international markets. However, international customers have found you through social media, US trade shows and technical papers. In order to manage international growth your company needs to be directly involved in international expansion rather than relying on distribution partners. In this article I would like to share with you recommendations for staffing, based on my personal long-term hands-on experience in this arena.

  1. The head of international must be experienced in building international businesses and must operate from corporate headquarters. It is both costly and in many instances complicated to enter foreign markets. Mistakes can delay market entry, result in fines or certainly delay establishment of a local presence. Thus, it is essential to appoint a ‘head of international’ with significant hands-on experience to chart your course in the global world.In my own experience, a significant amount of time was spent in explaining and obtaining approval from corporate staff for the actions required in building international. In many instances recommendations involve up front costs with no guarantee of precisely when specific revenues can be achieved. It is therefore essential that the head of international reside at corporate headquarters.
  2. Do not delegate selection of candidates to headhunters/search firms. Finding, selecting, and appointing the right individual to head up in country or even regional roles is critical. Mistakes can be costly. In my experience it is essential for the head of international to clearly define his needs, hire a professional to locate individuals and perform the initial screening.However, final selection of key international managers must be made by the head of international, in close cooperation with corporate management. Despite the costs involved, inviting the finalists to headquarters is essential.
  3. Thoroughly understand the specific laws relating to hiring and termination in each country where you plan to operate. Labor laws and prevailing practices differ in most countries. If you choose to operate in a specific country, you must meet local legal requirements and prevailing practices. Again the head of international will spend a significant amount of time explaining and justifying differences to his corporate colleagues.
  4. Retain the services of a local (in country) law firm specialized in labor laws. Since labor laws differ so much from country to country it is essential to obtain advice from local labor counsel. Not following this advice can and will be costly. Special attention must be paid to the construction of an offer letter. In those cases where a termination becomes necessary, you should also obtain guidance and direction from a local labor attorney.In my personal experience the head of our Italian operation resigned and we accepted his resignation. He then chose to sue us claiming that his supervisor, based in Germany, created a difficult work environment. Our Italian labor counsel recommended settlement, instead of going to trial. The cost to us was nine months of pay.
  5. Ensure that your pay practices for foreign employees are in line with local legislation and prevailing practices. Pay practices, commission and bonus plans need to be in line with prevailing local practices. If they are not, fines and difficulties with the local tax authorities can arise.

Having successfully staffed your international operations, you can now expand your markets greatly. However, remember to think long term, plan globally but act locally.

A successful head of international will spend time keeping updated on local conditions through participation in industry meetings, chamber of commerce memberships, as well as developing and maintaining corporate contacts. He is a broad-based general manager, has knowledge of most functional areas, is a diplomat and not just an international sales manager.

Don’t be afraid to venture into international markets. Most successful companies achieve over half of their revenues from markets outside the US.

By Ernst Gemassmer, Chairman, Startup Professionals

Source : http://blog.startupprofessionals.com/2016/11/proper-staffing-is-key-to-effective.html

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Hyundai partners with WaiveCar for free, ad-supported EV car sharing

Every automaker seems to be partnering up for car sharing, and Hyundai is no exception. The carmaker is teaming up with WaiveCar, a startup offering ad-supported car sharing with a pilot program currently operating in Santa Monica. The team-up will see Hyundai’s first EV, the IONIQ, incorporated into WaiveCar’s fleet, beginning in LA.

Hyundai is offering the IONIQ to WaiveCar users for up to two hours per trip on-demand for free, with ads displayed on the car’s body and on a roof-mounted display as a way to recoup the costs of driving for WaiveCar. WaiveCar’s top-taunted displays have their own built-in 4G data connection, and change the advertising they show to onlookers based on where the car is traveling and the time of day. After the initial two-hour period, the car can be kept for an additional $5.99 per hour, or returned to a designated WaiveCar drop-off point.

For Hyundai, it’s a double-dip marketing campaign: the cars display IONIQ advertising, and they also offer drivers a chance to take one for a spin totally free of charge, with fewer restrictions and more real-world use opportunity than if they’d come into a dealership for a test drive. To start, Hyundai is deploying 150 cars for use with WaiveCar, with availability beginning in early 2017.

It’s a smart partnership for Hyundai and WaiveCar both, as it gives the former a car-sharing partner with a unique model that’s a great fit for promoting its EV strategy, and the latter a steady inventory supply with vehicles that are less expensive to maintain than fuel-based cars. Show-rooming vehicles (giving users a chance to see what ownership would be like) is part of every automaker’s strategy with car-sharing services and partnerships, but this one, given the market and the EV angle, seems particularly apt.

Posted  by 

Source : https://techcrunch.com/2016/11/16/hyundai-partners-with-waivecar-for-free-ad-supported-ev-car-sharing/

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스마트한 한국 스타트업, 혁신·패기 브라보

‘K-스타트업 LA데모데이’

스마트줄자 베이글랩스 1위
19개 기업, 높은 수준 호평

한국 19개 스타트업들의 데모데이가 참가기업들의 뜨거운 열정으로 성황리에 막을 내렸다. 참가자, 심사단, 운영팀들이 한 자리에 모여 기념촬영을 하고 있다.

한국 스타트업들의 패기가 돋보이는 한판 축제의 장이었다

지난달 29일 LA컨벤션센터에서 열린 ‘K-스타트업 LA데모데이’에는 하드웨어, 소셜미디어, 헬스테크 등의 19개 스타트업들이 열전을 벌였다.

특히 2년 전 샌타모니카와 뉴포트비치에서 열린 데모데이보다 참가 스타트업들의 수준이 높고 심사단 및 참관객들의 관심 및 집중도도 다른 데모데이와 비교해도 손색이 없었다.

데모데이를 주최한 K-ICT본투글로벌센터 김종갑 센터장은 “참가 스타트업을 선발한 뒤 3개월간 합숙하다시피 하며 피칭 준비를 해왔다”며 “벤처캐피털, 앤젤투자자들이 관심 있는 스타트업들과 진지하게 이야기를 나누는 등 분위기도 좋았다”고 설명했다.

이날 데모데이는 오전과 오후로 나눠 참가기업당 약 5분씩 제품과 서비스에 대해 프리젠테이션한 뒤 질문을 받았다. 런치 브레이크는 2시간으로 여유있어 스타트업들이 참가자, 심사단들과 기술과 현재 트렌드에 대해 이야기를 나눌 수 있는 시간이 마련됐다.

데모데이 심사단은 미래창조과학부 고경모 창조경제조정관, 밤벤처스 리처드 전 공동대표, 스트롱벤처스 존 남 공동대표, 와일드호스랩스 마이크 밀러 파운더, 로욜라매리마운트 경영대 데이비드 최 교수, 실리콘밸리 이그니트 XL 클레어 장 파운더 및 매지징 디렉터 등이 참여했다.

이날 참가기업들 중에는 사람들의 이목을 모은 참가기업들도 다른 이벤트에 비해 많았다.

참가기업들 중 삼성전자 사내벤처 출신인 이놈들연구소가 내놓은 스마트와치 틱톡을 비롯해 가정용 로봇 아이지니(i-Jini)를 소개한 이노플레이랩, 스마트줄자로 킥스타터에 론칭해 100만달러 이상을 펀딩한 베이글랩스 등이 인기를 모았다.

특히 이놈들연구소는 올해초 라스베이거스에서 열린 세계가전박람회(CES)에도 참가해 큰 호응을 받은 바 있다.

오후 4시 마지막 피칭이 끝난 뒤 이어진 시상식에서는 스마트 줄자를 선보인 베이글랩스(대표 박수홍)이 가장 1위로 선정돼 참가자들의 축하를 받았다.

심사를 맡은 마이크 밀러 와일드호스랩스 공동대표는 “한국 스타트업들의 기술 수준이 높은 것은 이미 잘 알고 있다”며 “몇몇 참가자들은 바로 론칭해도 바로 시장의 주목을 받을 수 있을 것으로 보인다. 수준이 높은 행사에 참가해 기쁘다”고 설명했다.

실리콘밸리 이그니트XL 클레어 장 디렉터는 “한국 스타트업들의 경쟁력이 날이 갈수록 크게 성장하고 있다. 이들 글로벌 진출에 앞서 미주에 먼저 뿌리를 내리는 것이 중요하다”며 “이번에 LA의 메인스트림, 한인 스트타업 인프라를 살펴보니 상당히 뜨거웠다. 실리콘밸리와 서로 협조하면 좋은 시너지가 날 수도 있을 것 같다”고 설명했다.

한편 데모데이에는 해외송금서비스를 베타 서비스중인 소다트랜스퍼, 프라이빗 메신저 서비스 버드레터, 오디오테크 JD사운드 등이 테크와 헬스 등이 참여했다.

[LA중앙일보]    발행 2016/08/02 경제 8면    기사입력 2016/08/01 21:29

백정환 기자

Source : http://www.koreadaily.com/news/read.asp?art_id=4482460

AA.12039492.1

미국·일본서 먼저 알아본 K스타트업, 1000만달러 ‘대박’

원투씨엠 ‘스마트폰 스탬프’, 쿠폰 도장 찍듯 사용 가능
일본 업체와 600만달러 수출 계약

미래엔씨티 ‘주차 공간 안내’·해보라 ‘무선 통화 이어셋’도
중국·미국서 300만·100만달러 유치

정부·KT, 맞춤형 지원 성과…박 대통령, 경기창조센터 방문

박근혜 대통령이 21일 경기 판교 창조경제밸리를 방문해 스타트업 12CM(원투씨엠)이 개발한 스마트폰 전용 스탬프 기술을 시연하고 있다. 강은구 기자 egkang@hankyung.com박근혜 대통령이 21일 경기 판교 창조경제밸리를 방문해 스타트업 12CM(원투씨엠)이 개발한 스마트폰 전용 스탬프 기술을 시연하고 있다. 강은구 기자 egkang@hankyung.com

국내 스타트업(신생 벤처기업)이 미국 중국 일본 등에서 잇따라 투자유치, 수출계약을 이끌어내는 등 해외 시장을 파고들고 있다. 사물인터넷(IoT), 스마트폰 인증 솔루션 등 유망 정보통신기술(ICT) 트렌드를 반영한 차별화된 기술·서비스 개발 노력과 정부·대기업의 정책적 지원이 맞물려 이뤄낸 성과로 평가받는다.

미래창조과학부와 KT가 공동 운영하는 경기창조경제혁신센터에 입주한 스타트업 원투씨엠(12CM)은 올 상반기 일본 통신사 KDDI, 쿠폰전문회사 기프티 등과 600만달러 규모의 수출 계약을 맺었다. 원투씨엠은 세계 최초로 스마트폰 스탬프 기반의 모바일 쿠폰·결제 서비스를 상용화했다. 스마트폰 스탬프는 소비자가 식당, 편의점, 카페 등에서 종이쿠폰에 도장을 찍듯이 스마트폰에 전자 도장을 받을 수 있게 하는 기술이다.

수출 계약 이전에 이미 일본 시장에서 혁신적인 서비스로 주목 받아 지난 3월 일본 현지 편의점 체인인 패밀리마트와 시범 서비스를 하기도 했다. 프로모션 상품 구매 시 스탬프를 찍어주고, 할인·쿠폰을 받는 식이다. 한정균 원투씨엠 대표는 “영세사업자도 별도의 시스템 설치 없이 쉽게 모바일 쿠폰 서비스를 도입할 수 있는 게 가장 큰 매력”이라며 “중국 시장 진출을 목표로 연말까지 현지에 O2O(온·오프라인 연계) 법인을 설립할 계획”이라고 말했다.

IoT 기반 실시간 주차가능 공간 확인 서비스를 개발한 미래엔씨티는 지난달 중국 중견 건설사로부터 300만달러의 투자를 유치했다. 주차장 바닥에 IoT 센서를 설치해 주차 가능공간을 실시간으로 안내하고 주차시간에 따라 과금할 수 있는 기술을 보유하고 있다. 정상배 미래엔씨티 사장은 “북미 시장 진출을 위해 미국 주차관리 전문 기업과도 협의 중”이라고 말했다.

이어셋 개발사인 해보라는 지난 3월 글로벌 크라우드펀딩 사이트인 킥스타터(75만달러)와 미국 크라우드 펀딩사이트인 인디고고(25만달러) 등에서 총 100만달러 자금 조달에 성공했다. 인디고고에서 투자받은 한국 스타트업 중 가장 큰 금액이다. 일반 핸즈프리 이어폰은 입에서 나오는 목소리를 직접 전송하기 때문에 주변 소음이 섞여 들어가게 되는데 해보라의 리플버즈는 귀로 나오는 소리를 잡아내기 때문에 주변 소음이 차단된 깨끗한 음성이 상대방에게 전달된다.

이들 세 기업의 성공 배경에는 정부와 KT가 운영하는 경기창조경제혁신센터의 맞춤형 지원이 자리잡고 있다는 분석이다. 세 기업 모두 지난해 까다로운 선발 과정을 거쳐 판교에 있는 경기창조경제혁신센터에 입주하며 KT로부터 기술 자문, 해외 전시회 참여 지원 등을 받았다.

이정호 기자 dolph@hankyung.com

Source : http://www.hankyung.com/news/app/newsview.php?aid=2016072139681

 

 

photo-1459499362902-55a20553e082

7 Ways to Keep Your Customers Begging for More

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. P. Carey School of Business. The report also indicates that customer problem experiences continue to increase, up four percent to 54 percent since the last study.

The proper time to put a formal program in place to improve your customer experience, with measurements of both cost and value, is before your first product or service hits the market. Don’t wait for the first bad review to hit Yelp, or for friends to stop recommending you to friends. These days, relationships and online reviews are key drivers for over 80 percent of new customers.

As an adviser to startups, I’m convinced that most understand the need, but many still simply don’t know how to show their customers that extra love and support. The need to bridge the gap between minimally satisfied and totally excited customers who go on to be your best brand advocates. In my experience, and the eyes of experts in this arena, here are some practical tips:

  1. There is no substitute for a personal touch. We all know it’s less expensive to automate the support role, through web site forms and touch-tone phone systems. But beware of false economies, as customers still strongly prefer to talk to human beings who can sense their emotion, relate to their values and customize responses accordingly.
  2. Make the process quick and frictionless. No customer likes keying in account numbers or repeating information before any meaningful action is started. Indeterminate and long waits before or during a session can and must be eliminated. If a customer feels like they are doing all the work, satisfaction will never be forthcoming.
  3. Connect, do not just answer questions. Every customer wants to feel a personal connection with a person, not with a non-human business. Relationships are all about empathy, passion and going the extra mile. Today’s generation is accustomed to relationships via social media and texting, as long as social protocols are honored.
  4. Provide training and empowerment. Every support situation is different, such that written policies and edicts from the top are not enough. Unusual situations require creative solutions and the authority to make these solutions happen. Outsourcing your support team to a far-away country and culture is not the way to start.
  5. Measure support against competitors. This means asking your support team to sample the support of competitors on a monthly or quarterly basis. The goal should not be to match levels of customer repeat business, but to exceed every time. Rewards and bonuses should be based on wins against competitors.
  6. Have a sense of urgency and promptness. Waiting for an email response, for a chat session to start, or listening to elevator music on the phone won’t endear you to customers and won’t convince them that their satisfaction is urgent for you. They will reflect your lack of urgency into no repeat business and no mentions.
  7. Admit mistakes, be proactive on specials. Everyone has a story of a service business which offered specials to new prospects, while existing customers were paying higher rates. Similarly, customers are often left to feel that they are paying for a mistake never admitted. Generate trust and respect for repeat business and customer advocacy.

As examples of “far-exceeds” customer service, Starbucks once addressed an order mix-up by first making the customer whole and then providing a $50 store credit. Trader Joe’s once took an order over the phone from an elderly man who was snowed in and then went the extra mile to deliver it without charge. You can bet these customers will be back and will tell their friends.

Customer service is now considered to be a key part of every customer’s total experience. You wouldn’t ask a customer ordering on your e-commerce site to wait a few days for an email response, so don’t do it when they have a support question. You know what it takes to keep you begging for more, so just treat every customer like your best friend, rather than another burden.

Marty Zwilling

Source : http://blog.startupprofessionals.com/2016/06/7-ways-to-keep-your-customers-begging.html

startup5

South Korea’s government launches its first accelerator program for international startups

In a bid to make South Korea’s tech industry more diverse, the government has created an accelerator for startups from around the world.

Called the K-Startup Grand Challenge, the program is being organized by South Korea’s Ministry of Science, ICT and Future Planning (MSIP), in partnership with Seoul-based accelerators SparkLabsDEV KoreaActnerLab, and Shift. It will accept applications through June 14.

MSIP director and spokesman Dr. Chang-yong Ahn told TechCrunch that this is the first time the government—which has pledged $2 billion per year since 2013 to the local startup ecosystem—has directly supported foreign startups. It wants to encourage more companies to set up business there and plans to make K-Startup Grand Challenge an annual program.

“Most innovation is borne from diversity—just look at Silicon Valley,” he said. “At this stage the startup and business ecosystem in Korea lacks a high level of diversity and the K-Startup Grand Challenge is one step towards creating a more diverse business environment in Korea.”

Forty startups will be selected to participate in the three-month long program, which begins in September and includes mentoring from 15 leading Korean tech companies, including Samsung Electronics, LG Electronics, Kakao, and Naver.

 A demo day will take place in December, after which twenty startups will receive $33,000 in funding from the government, with the top four getting an additional $6,000 to $100,000.

All companies will work out of the Pangyo Global Startup Campus, which was opened earlier this year by the government as part of a new startup hub.

The program is accepting applications from companies in all industries with growth potential, but it is particularly focused on gaming, finance, bio-tech, software, and information and communication tech.

“We would love to see some of the companies incorporate in Korea, leading to the creation of jobs and development of Korea as a regional technology and startup hub,” said Ahn.

 

Source URL : http://techcrunch.com/2016/05/12/south-koreas-government-launches-its-first-accelerator-program-for-international-startups/?ncid=tcdaily

brainstorming

5 Elements Of Success Every Startup Should Celebrate

Many experts are certain that successful entrepreneurs are the ones with the most inspiration (passion and dream), while others will assert that it’s about more perspiration (working harder). In my experience, both are always required in heavy doses. There are no “can’t fail” shortcuts or “get rich quick” scenarios.

That’s why all those so-called million dollar ideas I hear about as an investor don’t get me excited, and entrepreneurs find that working twenty hours a day often generates nothing more than sweat, instead of the desired sweat equity. Moving a dream into reality requires balancing on a tight-rope of passion supported by unending efforts to move heaven and earth to make it happen.

For success under in this challenging and stressful environment, it’s important to recognize every small element of success to keep your inspiration alive. Here are five key ones to celebrate:

  1. Enjoy the feedback from every satisfied customer. This is the confirmation that your product or service fills a real need in the marketplace. Talking to real customers is the best way to keep your inspiration alive, as well as the best way keep on track with changing trends and future innovation ideas.
  2. Note the growth of your team and your own leadership. Overcoming obstacles and learning is one of the biggest inspiration for most entrepreneurs. Similarly, it will be very satisfying to see the productivity increases from your leadership and mentoring. Enjoy watching key members of your team grow from followers to leaders.
  3. Celebrate the ability to pay yourself a salary. Having enough revenue to finally give yourself a salary is an inspiring event, and one that you should savor. New business models that provide an ongoing revenue stream, or a secondary stream from advertising, raise your margins and can give you some additional satisfaction.
  4. Watch that patent provide a real barrier to competitive entry. Re-live that moment of inspiration that resulted in an innovative design and implementation for your product, and is now providing you with a sustainable competitive advantage. This may also be the moment when you get your first big acquisition offer, rather than a clone appearing.
  5. Appreciate the media accolades and peer success feedback. Enjoy that first video interview at an industry conference, or the newspaper story which enhances your startup visibility and credibility. Feel the inspiration from peers asking for your secret, or peers trying to model their efforts after yours.

At the same time, you can never let up on the work and the sweat required for continuous innovation, exemplary customer satisfaction, and staying ahead of competitors:

  • Marketing is a never-ending challenge. Even with the perfect product, your customers won’t even know you exist without marketing. Surprisingly, word-of-mouth and viral efforts require more work and a larger budget than you would expect. You have to react quickly to changes in the marketplace, and adapt to new customer requirements.
  • Managing cash-flow personally and continually. Cash-flow challenges must be part of your daily workload, especially if the business is growing fast. This is a task that you should never delegate. Keeping expenses down must always be top priority. One approach, which is even more work, is to keep tasks in-house rather than outsourcing.
  • Increasing customer focus and loyalty. Using the new social media channels for customer interactions and feedback is a great boon, but it requires daily attention and work to respond to customer requirements, fix satisfaction issues before they escalate, and build the level of loyalty required to make every customer an advocate to friends.

In my experience, I have found that if entrepreneurs can sustain the inspiration, even the hard work becomes part of the fun and satisfaction, leading to success. All of one, without the other, is not sustainable. How well are you doing in that balance between inspiration and perspiration?

Marty Zwilling

Source URL : http://blog.startupprofessionals.com/2016/04/5-elements-of-success-every-startup.html